Kohler Sink Display for Home Depot
A custom POP display utilizing a backlit SEG light box and “storyboard."
Kohler Co. approached us with a goal to eliminate the need to display actual merchandise, but still attract consumers to their bays versus competitors.
We assisted in these efforts by utilizing a backlit silicon edge graphic (SEG) light box and fabricating a “storyboard”. This helped showcase the various materials/finishes offered.
Additionally, an interactive “sound knocker” mechanism was engineered to highlight Kohler’s competitive advantage of new sound-dampening technology.
As anticipated, consumers came to the light boxes due to a disruption of normal store setting. It was also discovered that not only did the samples realize their function, but they were actually a more efficient method. This allowed customers to touch and feel them, compared to competitor merchandise that was out of reach.
